Create a new product or service that reduces the consumption of single use plastics on fresh fruit and veg produce.
A travelling fruit and veg store that visits school playgrounds at pick up/drop off times allowing parents to shop while they wait and encourage children to get more involved with the weekly shop and healthy eating.
In partnership with Sainsburys, this service allows parents to shop conveniently without having to go out of their way to find fresh produce. The van has a grocer on hand to handle and package all produce sustainably to avoid bruising and the spreading of bacteria. The service also has an online platform which allows parents to order for collection and arrange for weekly subscription boxes.
Further touchpoints include weekly lunch guides, encouraging children to be more involved in packing a healthy lunch, weekly planners and surprise grocery boxes supplying seasonal veg and inspirational recipe cards to families.